All entrepreneurs today are well aware that

It is very difficult to develop a company and promote products 

outside the company's website. Without the presence of the Internet in the modern economy, there would not be and will not be.

 Therefore, sites today are created and published by absolutely everything. 

From the largest multinational holdings to the local micro-companies, headquartered in a garage.

However, it is not at all uncommon for serious companies with excellent production facilities and impressive administrative buildings to have completely unpresentable locations, as if they had been hastily invented by a neighbor's nephew for a chest of Coca-Cola. The same is the case with the upgrade.

 Don't effective managers understand that once a potential customer sees all that filth, the company will forever lose promising orders and profitable partners?

Website design is important for more than just attracting search engines. Corporate website design is the same as office design.

 Exterior Design - Influencing customers on a subconscious level. Office equipment of the latest samples and secretaries of the appearance of a model and traces of yesterday's repair

Soft armchairs and leather sofas in the lobby. 

Decent goalkeeper reminds us of a young Arnold.

All this tells the visitor - this company is thriving! How they modified everything flawlessly

. I can work with them safely and profitably. They will not be deceived here, nor will they be let down by orders.

Therefore, do not skimp on paying designers and programmers and do not forget that the SEO should also be involved in the design of the site design, who knows exactly which sites can be promoted today without 

question with Googler and Yandex.

Before buying or ordering, potential customers and partners want to know all the details about the company and products. 

And what is the price. If a company hides its price lists, it immediately arouses suspicion: "It's not clean here. These guys are hiding cards."

Content is text articles that describe in detail, authoritatively and clearly everything that future customers might want to know about the company. 

And if you also attach the text with photos, presentations, infographics and videos on the topics of visitors' questions, then this is generally excellent. 

A visitor cannot be pulled away from the information you have provided. Detailed and honest information speeds up positive decision-making.

Navigation is the first thing that visitors notice upon a search. 

Make only the main sections:

household. These term it's usually a company news blog.

our production.

our services.

the prices.

Contacts.

About company.

This is all the main sections. For orientation within the section, a lateral navigation is created across the pages.

you

It is a serious topic. You won't be able to assign a random writer to upgrade your company's project. 

A true professional is needed here. 

Otherwise, you will not see more than three visitors per day on your resource. If you cannot hire a full-time SEO specialist, find a reliable SEO company.

 It is advised to contact optimizers only on the initial recommendation of a trusted business partner who already has a good customer experience with this SEO company.

One of the most common and fraught with serious negative consequences is the problem when the site administrator does not follow the 

previously published articles. Outdated information severely undermines the company's credibility. 

But changes in the world, economy and production happen every day. The content manager must constantly monitor the current state of information and make timely updates.

More technical update:

Regular updates to the content management system. This allows not only to maintain excellent technical condition and excellent site performance, but is also a necessary component of ensuring cybersecurity on the Internet.

Redesign the site according to general trends and standards in your industry.

Websites are created for the visiting visitor to buy or order something. And capturing the attention of regular visitors is not an easier art than search engine optimization.

 Even if the company produces the best quality products, a competitively spoiled customer will not buy anything unless it is properly looked after.

 Correctly invite an experienced marketer and provide effective calls to action, develop emotional triggers that will compel the customer to place an order with you.

No

And the last step to absolute success on the web is mastering popular social networks. Creating company accounts, the most important of which are:

Twitter

Facebook social networking site

+ Google

classmates

in contact with

Gather your target audience there and conduct promotions with them to organize real sales and form a permanent community of loyal users