All you need to know about SEO

If you are interested in creating content and want to work in this field, you must have heard a lot about search engine optimization (SEO). You may have tried to read about it, but were surprised and confused by the huge amount of information about this concept.

Explaining SEO can be a complicated process for some.

In particular, the web world publishes more than 2 million articles per day.

There are many bloggers in the internet world, but very few of them are successful.

    of the effort and time it takes to write one article,

Building your articles for search engines takes time.

What is SEO?

SEO is an acronym for Search Engine Optimization, which optimizes and optimizes web traffic (the number of visits to a specific website) through organic search results on search engines, and is a practice aimed at the term is known as organic search results, an acronym for “search engine optimization.” ', but the concept is more about people than search engines. It concerns the following:

• Understand what users are searching for on the Internet.
•   The answers they seek to find.
• The words they use in their search.

How do search engines work?

Through a process called crawling and indexing, search engines find all forms of content available on the Internet and rank them according to their compatibility with it. You can do this with a query that the user enters into a search engine through a process called ranking.

Is SEO important?

Paid ads and social media platforms can bring more visitors to your website, but most of your internet traffic comes from search engines.

  Not only that, organic search results appear more credible to professional searchers and get you more clicks than paid ads.

  On the other hand, only 2.8% of paid search results are clicked on by users in the US. Not only that, but SEO is the only method of internet marketing that, when used properly, delivers permanent profits and satisfactory results.

  Traffic to your site will grow for free over time if you post relevant content worthy of appearing on the search results page for the right keywords. You need to pay a certain amount to increase it.

What are the natural search results

  As explained earlier, organic search results are the search results that are shown to users as a result of effective use of SEO / SEO techniques, and the amount paid by the owner to appear on the results page. nothing. It was easy to find the natural search results.

  Ad results appeared at the top of the results page, followed by 10 links to organic results. However, over time, the way search engines display results has amended. So how do you define natural search results? Today's SERPs include more ads and dynamic organic results (SERP features) in addition to the regular organic search results.

Example of dynamic search results

• Snippets or answer boxes.
•   People Also Ask.
•   Section of images related to your search.

To hire and specialize in search engine optimization for my website to succeed

That is based on:

• You want to learn more about SEO.
• The complexity of your website

However, when hiring an expert in the field of SEO, there are many companies that provide SEO services, but they differ in quality and scope of service, so choose carefully. its effectiveness.

  Proper SEO is guaranteed to save you a lot of time, effort, and money, but using these methods incorrectly can wreak havoc on your site. Great!

Search engines and SEO management tools

Optimizing your site for search engines may seem like a daunting task, but you should know that search engines actually want your success and can help you succeed too.

 It offers webmasters of all kinds a number of web management tools, or what is known as webmaster tools, and provides these tools with a comprehensive set of instructions on how to use them and the best ways to achieve the best results. Instructs.

What is Rank Brain?

RankBrain is Google's machine learning AI system and is used to sort, categorize and process search results. Through this system, Google tries to understand the true intentions of users regarding the queries they are searching for. 

So instead of literally trying to understand what you typed, search engines are trying to understand your actual intent and what you're looking for.

RankBrain thinks through everything before deciding on the outcome. For example, before displaying results, consider your current location and base your results on that and other factors.

 RankBrain is a ranking or rating algorithm that Google uses to process search results. It is considered one of the most important ranking factors that Google considers.

RankBrain function

  A broader and more accurate understanding of search queries (keywords).

For example, in the past, if Google didn't see it when you typed a search, you didn't know what you wanted. 

For example, if you search for (grayscale processing unit developed by Sony), it won't give you the correct results because it's a search that Google has never seen before, so it doesn't understand what the user wants. advocate.

What's happened and what's changed here is that Google used to try to match search words to page words, but today RankBrain is trying to figure out what they really mean. So it is a machine learning AI system because it learns like humans.

Basic factors to configure your site for search engines

Content

To meet the visitor's need, no matter how best you have SEO skills, you will not be able to reach the first page with bad content.

the quality

Improving the quality of the content you provide is the first step in SEO.

appropriate tags

Choose the appropriate keyword before writing the article that targets your audience

to answer questions

You should always be keen to respond to comments in the blog

to answer the phone

  You will lose a lot of traffic if your site is not mobile-friendly and you will target a larger audience

Guidelines for managing sites from various search engines:

Bing Admin Guidelines

• Provide clear, deep, and engaging content that is easy to find on your site.
• Make sure the title is clear and relevant to the content.
• Do not ignore the page speed of your web pages and the importance of providing a satisfactory user experience.
•   Use alt text metadata to describe your images, as it helps Bing better understand what your images are about.
• Links are a sign of popularity, and Bing especially values links that grow naturally

Avoid:

•   Poor content or web pages that only display ads or redirect users to other sites.
• Deceptive linking techniques that aim to increase the number of internal links on a particular page. Similar to link purchase and other illegal scams.
•   Using plagiarized or duplicate content on multiple web pages. Excessive use of keyword stuffing.

Google Webmaster Guidelines

• Create pages for users, not for search engines.
•   Do not deceive the users of the site. Avoid resorting to tricks and devious ways to improve your ranking on the search results page.
• Before you do anything, ask yourself, "Will this be useful to my visitors?" "Would I do this if there were no search engines?"

Avoid:

•   Content spoofing (to allow web crawlers to see different content than users). Hidden text and links.

  I know the intent of the user

You can get a general idea of user intent by entering your desired keywords into Google and evaluating the results you get on the SERP page.

  If so, most people who search for that word will probably be looking in the pictures section. Also, evaluate the content related to the search term that your competitors are providing.

  This is not on your site. Then consider offering 10x more content than your competitor's site. Providing high-quality content related to your search terms increases your chances of achieving better rankings on the search results page and increases the credibility and credibility of your site.

SEO goal

  Every website is various so take the time to understand the main purpose of your website which one should be optimized for search engines.

Knowing this will not only help you decide which SEO strategy is best for you, but it will also help you identify key negotiation points with employers and other SEOs on your site.

If you are fully aware of the meaning and purpose of SEO, you will definitely be inclined to choose the second option. Because this is what will bring you the financial benefits and success you seek.